AI assistants are writing shopping shortlists
Shoppers ask an assistant which brand to buy from, and it answers with names. We make sure yours is one of them.
Your products are in a catalogue of millions
Shoppers used to find them by searching and scrolling. Now Google answers with an AI summary before anyone reaches a product page, and a growing share of people skip the search box entirely and ask an assistant to recommend a brand. That answer is built from your product pages, your reviews, your descriptions and the sites that mention you.
Ecommerce SEO that moves revenue
A ranking that does not sell is a vanity metric. Category pages carry most of the commercial intent in ecommerce and most stores leave them thin, duplicated or buried behind filters. We rebuild the structure search engines and AI systems actually read, then point it at the products you want to move.
What we do for online stores
Structure, platform fixes, speed and AI visibility, measured against orders rather than impressions.
Category And Product Page Structure
Clean hierarchies, unique product copy, proper product schema and pages built for what people search rather than how your inventory system is organised.
Shopify And WooCommerce Fixes
Both platforms ship with predictable SEO problems. We fix the causes at platform level instead of papering over them with another plugin.
Speed Where It Costs You Money
Slow product pages lose rankings and carts at the same time, which makes speed work the rare fix that pays twice.
Shopping And Paid Campaigns
Google Shopping and Meta campaigns alongside the organic work, so revenue arrives this quarter while the SEO compounds.
Ecommerce SEO Services
We start where the commercial intent is: category pages, filters and the product sets that carry your margin. That means fixing duplication and cannibalisation, giving every important page a reason to exist, and making the whole catalogue readable to search engines. If you also need the store itself built or rebuilt, see our ecommerce websites work.
Shopify SEO And Platform Work
Shopify’s duplicate collection URLs and forced product paths, WooCommerce’s slow filtered pages and bloated plugin output: we know where the problems live on each platform and fix them properly. Our breakdown of PPC advertising for ecommerce covers the paid side.
AI Visibility For Ecommerce Brands
Generative Engine Optimisation makes your brand legible to the systems writing those shortlists: structured product data machines can parse, descriptions that answer real buying questions, consistent information everywhere you sell, and presence on the review and comparison sites assistants cite. Almost none of your competitors have started. The stores that become readable first become the default recommendation, and defaults are expensive to dislodge.
Frequently asked questions
What online retailers ask us before they start.
Scale and intent. A store can have thousands of pages competing with each other, and the pages that matter are commercial rather than informational. The work is about structure, product data and cannibalisation more than publishing articles. Get the structure right and the content you already have earns far more.
It works for independents, often better. Large retailers compete on brand and budget; independents win on specificity. A shop with a genuine niche, clear product information and real reviews can outrank a national chain on the searches that describe what it actually sells. AI assistants behave the same way.
Both. Marketplaces give AI systems more evidence your brand exists, which helps visibility, but they also compete with your own site for the same searches. We work out which products are worth defending on your own domain and which are better left to the marketplace.
Paid campaigns produce sales within days. Technical and structural SEO typically shows inside two to three months and compounds after that. AI visibility can move faster, because so few stores have done the work that fixing product data often changes what assistants say within weeks.
Shopify, WooCommerce and Magento most often, and we have worked on custom builds. The principles do not change with the platform; the specific faults do.