Your next customer is asking an AI who to hire
Homeowners search once and call whoever they find first. More of them now ask an assistant to recommend someone.
Search has changed shape for trades
Google now answers many best builder near me and emergency plumber searches with an AI summary before anyone sees a website, and a growing share of homeowners skip Google entirely. Those answers are built from what the internet says about your business: your website, your reviews, your listings and the pages that mention you.
Marketing that shows up in the diary
Rankings are a means to an end. For a trades business the end is simple: the phone rings, the enquiry form fills, the diary books out. You are on site rather than at a desk, so the audit is self-serve, the reporting is in plain English and nothing requires a meeting to understand.
What we do for construction and trades
Local SEO, AI visibility and paid ads, targeted to the areas you actually cover.
SEO For Plumbers, Electricians And Builders
Pages for every service and area you cover, built for the searches that match real jobs, plus the reviews and citations local rankings run on.
AI Visibility For Trades
Structured data machines can read and service pages that answer what homeowners actually ask, so assistants recommend you by name.
Local First, Always
Your customers are within driving distance. Everything targets the areas you cover, so you stop paying to be seen three counties away.
Paid Ads That Pay For Themselves
When you need work in the diary next week, Meta and Google campaigns with tight budgets and honest tracking on every enquiry.
Local SEO For Construction And Trades
Local search is still where most trade work starts. We build visibility for the searches that match real jobs: emergency plumber in your town, builders near me, rewire costs, and the hundreds of questions homeowners ask before they pick up the phone. See our guide to SEO strategies for construction businesses, or the plumber-specific version.
Getting Recommended By AI Assistants
Generative Engine Optimisation means making sure AI assistants know who you are, what you do and where you do it. For a trades business that is structured data machines can read, service pages that answer homeowners’ real questions, and a presence on the sites AI systems trust. It is early enough that most of your competitors have done none of it. The trades that move first get recommended; the rest are absent from the answer.
Ads Without Wasted Clicks
When you need work next week, ads are the fastest route. We run Meta and Google campaigns for trades with tight budgets and honest tracking, so you see the cost of every enquiry. Our breakdown of Meta ads for construction companies covers what works, what it costs and how to avoid paying for clicks from people who will never hire you.
Outshine Competitors with AI Marketing!
Secure a winning position in your niche from day one with smart, AI-powered marketing.
- Immediate Market Presence
- Precision Targeting
- Cost-Effective Scaling
Frequently asked questions
What construction and trades businesses ask us before they start.
It works best for small local trades, because local searches carry the highest intent and the competition is other local firms, most of whom have thin websites. A sole-trader electrician with well-built service pages and steady reviews routinely outranks national directories in their own town.
When someone asks an assistant who is a good roofer near me, it names businesses it can find clear evidence about. AI visibility work makes yours one it can find, understand and confidently recommend: readable service information, consistent listings, real reviews and pages that answer homeowners’ questions.
Paid ads produce enquiries within days. Local SEO typically shows movement inside two to three months, with compounding gains after that. AI visibility can appear faster because the field is far less crowded.
The audit is free and shows you the size of the job before any money changes hands. Ongoing work is priced to trade-business budgets and agreed up front, and the reporting shows the cost of every enquiry so you can judge it like any other tool in the van.
Plumbers, electricians, builders, roofers, heating engineers, landscapers and general contractors. The search behaviour is similar across all of them.