Measuring GEO Success – Beyond Clicks and Rankings

Search is changing faster than traditional analytics can keep up. Google’s AI Overviews, Microsoft’s Copilot, ChatGPT and Perplexity now answer queries with synthesized snippets of information drawn from across the web. Users receive the answer without ever clicking through to a website. Studies show that when AI Overviews appear in Google results, organic click‑through rates […]