ChatGPT Ads in the UK: How They Work, Costs and Our First Test
How ChatGPT ads work, how OpenAI bills and targets them, and the real numbers from AiBoost’s UK test: 4,308 impressions, 42 clicks and a £2.08 average cost per click.
How to Get More Google Reviews: A UK Small Business Guide (2026)
The five-step routine for getting more Google reviews, what Google’s policy and UK law ban since April 2025, how to handle bad reviews, and why reviews now feed AI search as well as Maps.
Ecommerce Conversion Rate Optimisation: Fix the Checkout Before Buying More Traffic
UK businesses research how to buy traffic roughly sixteen times more often than how to convert it, while Baymard Institute puts the average documented cart abandonment rate at 70.22%. Where the addressable losses sit, and why conversion work comes before the next budget increase.
AI in Google Ads: Which Automations Improve Results, and Which Just Hide the Data
Smart Bidding, Performance Max, AI Max for Search and automatic asset generation each trade reporting visibility for a different gain. What Google’s own documentation says each one reports, and what it will never show you.
How to Appear in AI Search Results: The Half-Day Check a UK Business Can Run Itself
Google Search Console now reports AI Overviews and AI Mode impressions for free, and UK site owners saw it first. Here is the half-day check that shows whether you appear in AI search results, and what the free report leaves out.
Facebook Ads for Roofers and Landscapers: What UK Trades Actually Pay for a Lead
Trades marketing clicks run $4.63 to $16.08 in the UK, a third of legal prices. Why no published cost-per-lead figure is trustworthy, the seasonality the annual averages hide, and how roofing, landscaping and kitchen fitting each need a different campaign.
SEO for Physiotherapists and Chiropractors in the UK
UK demand for chiropractic and physiotherapy SEO is small and uncontested: 70 and 20 monthly searches, both LOW competition. What the September 2026 data shows, why one clinic page cannot serve three practice types, and how the CAP Code limits a chiropractic content plan.
Google and Meta Ads for UK Dental Practices: Costs, and the Rules You Cannot Break
UK dental paid search clears at $19.07 a click with LOW advertiser competition, and Meta is less contested still. What the September 2026 Google Ads data shows, and the GDC and CAP rules that decide what your ad and landing page may say.
Google Ads for UK Law Firms: What a Click Costs and Where the Budget Leaks
UK legal PPC clears at $36.70 a click inside a $22.26 to $40.31 bid range, and the headline search volume is carried by a single month. What the September 2026 Google Ads data shows, and the five places legal ad budgets leak.
Shopify vs WooCommerce SEO: What Is Actually Different
UK demand runs 12 to 1 in Shopify’s favour, but the SEO differences are structural rather than promotional: URL shape, filter behaviour and how much of the template you control. What changes in practice, and which mistakes each platform makes easy.