Around 11.1 million UK searches a month for restaurants near me. Why your Google Business Profile, menu and reviews come first, how Gemini now summarises reviews, and where paid social and search ads pay back.
UK search data shows three different cleaning customers: domestic, end of tenancy and commercial. How to advertise to each with Google Ads, Meta ads and your Google Business Profile, and what to measure.
How Google AI Mode chooses its sources, what Google says it takes to be cited, how to track it in Search Console, and what our own data shows: 43% of our top-10 impressions came from conversational queries.
How ChatGPT ads work, how OpenAI bills and targets them, and the real numbers from AiBoost’s UK test: 4,308 impressions, 42 clicks and a £2.08 average cost per click.
The five-step routine for getting more Google reviews, what Google’s policy and UK law ban since April 2025, how to handle bad reviews, and why reviews now feed AI search as well as Maps.
UK businesses research how to buy traffic roughly sixteen times more often than how to convert it, while Baymard Institute puts the average documented cart abandonment rate at 70.22%. Where the addressable losses sit, and why conversion work comes before the next budget increase.
Smart Bidding, Performance Max, AI Max for Search and automatic asset generation each trade reporting visibility for a different gain. What Google’s own documentation says each one reports, and what it will never show you.
Google Search Console now reports AI Overviews and AI Mode impressions for free, and UK site owners saw it first. Here is the half-day check that shows whether you appear in AI search results, and what the free report leaves out.
Trades marketing clicks run $4.63 to $16.08 in the UK, a third of legal prices. Why no published cost-per-lead figure is trustworthy, the seasonality the annual averages hide, and how roofing, landscaping and kitchen fitting each need a different campaign.
UK demand for chiropractic and physiotherapy SEO is small and uncontested: 70 and 20 monthly searches, both LOW competition. What the September 2026 data shows, why one clinic page cannot serve three practice types, and how the CAP Code limits a chiropractic content plan.
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