ChatGPT Ads in the UK: How They Work, Costs and Our First Test
How ChatGPT ads work, how OpenAI bills and targets them, and the real numbers from AiBoost’s UK test: 4,308 impressions, 42 clicks and a £2.08 average cost per click.
AI in Google Ads: Which Automations Improve Results, and Which Just Hide the Data
Smart Bidding, Performance Max, AI Max for Search and automatic asset generation each trade reporting visibility for a different gain. What Google’s own documentation says each one reports, and what it will never show you.
How to Appear in AI Search Results: The Half-Day Check a UK Business Can Run Itself
Google Search Console now reports AI Overviews and AI Mode impressions for free, and UK site owners saw it first. Here is the half-day check that shows whether you appear in AI search results, and what the free report leaves out.
ChatGPT Shopping: How AI Assistants Decide Which Products to Recommend
UK searches for chatgpt shopping run at 251 a month with a competition index of 4 out of 100. OpenAI’s published product feed asks for nine required fields and currently targets US markets, which puts UK shops on the open-web route. What that means in practice.
AI Visibility Tracker Build vs Buy: 7 Capture Requirements and the £47 CPC Signal
UK searches for AI visibility tracking total roughly 370 a month, yet a click on ai visibility tracker costs £47.00. We unpack the build vs buy decision and the 7 things a weekly tracker must capture.
How Perplexity’s Citation Algorithm Differs From ChatGPT’s for UK Queries
ChatGPT and Perplexity share only about 11% of cited domains. Three levers, retrieval, recency and source-type, explain why the same UK query returns different sources.
How to Rank in ChatGPT: A 2026 Guide
Ranking in ChatGPT means being cited inside its answers, not holding a link. Here are the seven proven GEO tactics that lift AI citations, with the research.
14 ChatGPT Ranking Factors With Confidence Scores: Q1 2026 Prompt-Leak Evidence
We synthesised public ChatGPT prompt-leak reporting, peer-reviewed retrieval research and our 50-query AiBoost behaviour test into a single 14-factor map with confidence scores. 5 high-confidence, 6 medium, 3 low.
GEO vs SEO: A 12-Signal Transferability Map Backed by 2024-2026 Data
We mapped 12 ranking signals against classic SEO and generative engine optimisation. 5 transfer cleanly, 4 do not, and 3 flip. Anchored to Ahrefs 2025, Profound 2025, arXiv 2024 and AiBoost UK panels.
The First 30% Rule: A 100-Page UK Test of LLM Citation-Position Bias
We re-tested the Ziptie (2025) finding that 44.2% of LLM citations come from the first 30% of a page, against 100 UK commercial pages. The UK panel pushed the figure to 47.3%. Layout, not just content, governs citation.