Trades marketing clicks run $4.63 to $16.08 in the UK, a third of legal prices. Why no published cost-per-lead figure is trustworthy, the seasonality the annual averages hide, and how roofing, landscaping and kitchen fitting each need a different campaign.
UK electricians generate around 260 monthly searches for SEO help, and an electrician click costs £13.78 against £3.82 for plumbers. What that 3.6x gap says about job values and where the organic payback sits.
UK firms run 470 monthly searches for construction SEO while advertisers pay £31.42 a click, the highest trades CPC we measured. What the demand data says about winning commercial work online.
UK plumbers generate roughly 600 monthly searches for SEO help, and a plumber click costs £3.82 against £86.44 for dental. What the cheapest click in our 30-vertical scan means for a one-van business.
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