Cost–Benefit of AI SEO – Is It Worth the Investment?

AI‑driven search is no longer a futuristic concept; it’s already changing how users find answers and which brands they trust. McKinsey reports that around half of consumers intentionally use AI‑powered search and that AI‑based summaries appear in 20–50 % of Google queries. Semrush’s 2025 “AI SEO Statistics” study notes that 60 % of searches now yield no […]