Is Answer Engine Optimisation a Fad or the Future?

Answer Engine Optimisation (AEO) and its cousin, Generative Engine Optimisation (GEO), entered the SEO lexicon in 2024–2025 as AI assistants and generative engines such as ChatGPT, Bard/Gemini, Bing Copilot and Perplexity began to answer questions directly. Instead of serving ten blue links, these systems summarise content and cite sources. Marketers responded with new tactics designed […]