The AI Start-up GTM Playbook: 50 Marketing Cadences That Run the First Year
Early-stage marketing is won by rhythm, not big launches. Here are 50 recurring marketing cadences for an AI start-up’s first year, grouped by category and frequency.
The Performance Marketing Agency in the AI-Traffic Era: 3 Metrics That Replace CPM and CPL
CPM, CPC and CPL cannot see the value of an AI citation. Here are three new performance metrics, cost per citation, citation share of voice and citation-influenced pipeline.