Getting an LLM to adopt a new category term runs through two pathways at different speeds. A grounded, evidence-based playbook for AI start-ups, with a 60-day measurement method.
Early-stage marketing is won by rhythm, not big launches. Here are 50 recurring marketing cadences for an AI start-up’s first year, grouped by category and frequency.
CPM, CPC and CPL cannot see the value of an AI citation. Here are three new performance metrics, cost per citation, citation share of voice and citation-influenced pipeline.