How Often Should You Update Content to Improve AI Search Visibility?

TL;DR Content freshness is now one of the strongest signals that determines whether AI systems cite your pages. An Ahrefs study of 17 million citations across 7 AI platforms found that AI-cited content is 25.7% newer on average than content appearing in traditional organic search results (Ahrefs, 2025-08-26). If your content strategy still treats publishing […]