What Does a Generative Engine Optimisation Agency Actually Do Day to Day? TL;DR Last November, a B2B software company came to us with 180 blog posts and zero appearances in ChatGPT answers. Their content was well-written. Their SEO was solid: they ranked on page one for several high-value keywords. But when their prospects asked ChatGPT […]
AI Marketing Agencies in the UK: A Landscape Overview for 2026 TL;DR On 2025-05-20, Google announced the expansion of AI Overviews to over 200 countries in more than 40 languages. By that point, AI Overviews had already reached 1.5 billion users globally. For UK businesses, this was the moment AI search stopped being an American […]
White-Label GEO Services for Marketing Agencies TL;DR Your clients are starting to ask a question you might not have a confident answer for yet: “Why aren’t we showing up in ChatGPT?” That question is becoming as common as “Why aren’t we ranking on Google?” was five years ago. The difference is that most agencies do […]
How Structured Data Directly Improves AI Search Visibility in 2026 TL;DR Structured data improves AI search visibility by giving AI systems a machine-readable map of your content. Instead of relying on AI to infer meaning from paragraphs, schema markup explicitly declares your topics, answers, steps, and entities. Research from Authoritas (2025) found that pages with […]
Last updated: 2026-04-03 How AI Search Is Changing Professional Services Marketing in 2026 TL;DR AI search tools like ChatGPT, Perplexity, and Google’s AI Overviews are replacing the way clients find professional services providers. Instead of scrolling through ten blue links, a growing share of business owners and individuals now ask an AI assistant: “Who is […]
TL;DR Content freshness is now one of the strongest signals that determines whether AI systems cite your pages. An Ahrefs study of 17 million citations across 7 AI platforms found that AI-cited content is 25.7% newer on average than content appearing in traditional organic search results (Ahrefs, 2025-08-26). If your content strategy still treats publishing […]