
Brand Mention Frequency vs Citation Frequency: The 2026 AI Search Divergence
Mentions and citations are different events in AI search, and in 2026 they diverged. Semrush found 62% of AI citations never name the brand. The gap tells you what to fix.

Mentions and citations are different events in AI search, and in 2026 they diverged. Semrush found 62% of AI citations never name the brand. The gap tells you what to fix.