What is Engine Optimization (GEO)? Preparing for the Age of AI‑Driven Search

The way people discover information online has always followed the technology of the day. In the 1990s, simple keyword matching delivered a list of blue links. By the mid‑2000s, algorithms weighed backlinks and PageRank, giving rise to Search Engine Optimization (SEO). In the 2020s the pattern is shifting again. Generative models—systems such as ChatGPT, Google AI Overviews (SGE), Bing Copilot […]