Brand Mention Frequency vs Citation Frequency: The 2026 AI Search Divergence
Mentions and citations are different events in AI search, and in 2026 they diverged. Semrush found 62% of AI citations never name the brand. The gap tells you what to fix.
Citation Half-Life by Industry: How Fast UK Law, Healthcare and SaaS Citations Decay
Citation half-life measures how long a page holds its AI citation share before it halves. It differs by industry: regulated UK verticals hold longer, SaaS decays fastest.
The AI Start-up GTM Playbook: 50 Marketing Cadences That Run the First Year
Early-stage marketing is won by rhythm, not big launches. Here are 50 recurring marketing cadences for an AI start-up’s first year, grouped by category and frequency.
The Performance Marketing Agency in the AI-Traffic Era: 3 Metrics That Replace CPM and CPL
CPM, CPC and CPL cannot see the value of an AI citation. Here are three new performance metrics, cost per citation, citation share of voice and citation-influenced pipeline.
ROI Accountability: 5 KPI Clauses to Write Into an AI SEO Contract, With a Refund Trigger
Most AI SEO contracts pay for activity, not outcomes. These five KPI clauses, plus a refund-trigger template, tie the fee to citation share, freshness and schema coverage.
The 3-Layer Content Brief: Writing for Google Rank and AI Citation at Once
A single content brief can optimise for Google ranking, AI retrieval and AI citation at the same time. Here is the three-layer template, with the checklist for each layer.
GEO Services Pricing in 2026: 3 Models Compared, from Retainer to Outcome-Based
Retainer, project and outcome-based pricing each suit a different GEO engagement. Here is how the three models work, what they cost to run, and when each one fits.
AEO vs GEO: The 2026 Distinction, the Convergence, and Why Agencies Still Mis-Sell It
Answer engine optimisation and generative engine optimisation began as different disciplines and have converged. Here is the real distinction in 2026 and how to spot a mis-sell.
Perplexity vs ChatGPT: Why They Cite Different Sources, and 2 Publishing Playbooks
Perplexity leans on primary and news sources; ChatGPT leans on Wikipedia and reference sites. Here is what the published data shows and two publishing playbooks that follow from it.
The AI Visibility Audit Methodology: A 10-Step Framework Any Agency Can Copy
A repeatable 10-step method for auditing how visible a site is across ChatGPT, Perplexity and Gemini, with a query template, a scoring rubric and a worked scorecard.