UK legal PPC clears at $36.70 a click inside a $22.26 to $40.31 bid range, and the headline search volume is carried by a single month. What the September 2026 Google Ads data shows, and the five places legal ad budgets leak.
ecommerce ppc agency carries a £68.17 CPC in the UK, the highest of the 48 keywords AiBoost priced on 12 September 2026. That is the cost of buying a retail client, not a customer. What the bid range says, and where ecommerce budget actually leaks.
There is no list price for Facebook ads. We analysed 1,660 monthly UK cost searches and real DataForSEO click prices to show what Meta advertising costs UK SMEs in 2026 and when it beats Google.
Measured UK CPCs run from £3.82 on plumber keywords to £86.44 on dental SEO. We compute what £500, £1,500 and £5,000 a month buy at real CPCs and how to read agency fee structures.
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