SEO and AI – Debunking Myths
In 2024–26 the emergence of large language models and answer engines triggered headlines proclaiming the “death of SEO.” Generative AI systems such as ChatGPT, Google’s Search Generative Experience (SGE) and Perplexity can answer questions without sending users to the open web. Fear‑driven narratives assume that search demand has vanished and that optimising content is impossible […]