The 3-Layer Content Brief: Writing for Google Rank and AI Citation at Once
A single content brief can optimise for Google ranking, AI retrieval and AI citation at the same time. Here is the three-layer template, with the checklist for each layer.
Perplexity vs ChatGPT: Why They Cite Different Sources, and 2 Publishing Playbooks
Perplexity leans on primary and news sources; ChatGPT leans on Wikipedia and reference sites. Here is what the published data shows and two publishing playbooks that follow from it.
Optimising for ChatGPT Search: 12 Evidence-Based Tactics Ranked by Citation Lift
Most ChatGPT SEO advice treats every tactic as equal. This playbook ranks 12 tactics by the effect size each one showed in a published study or controlled test.