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Author Archives: Beata Nowak

  1. Home
  2. Articles posted by : Beata Nowak
A roofer working on a pitched roof, illustrating AiBoost's analysis of what UK trades pay for advertising clicks and leads.
Construction & Trades
  • October 2, 2026
  • 0 Comments
Facebook Ads for Roofers and Landscapers: What UK Trades Actually Pay for a Lead

Trades marketing clicks run $4.63 to $16.08 in the UK, a third of legal prices. Why no published cost-per-lead figure is trustworthy, the seasonality the annual averages hide, and how roofing, landscaping and kitchen fitting each need a different campaign.

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A physiotherapy clinic treatment room with a spine model on the table, illustrating AiBoost's analysis of SEO demand for UK physiotherapists and chiropractors.
Private Clinics
  • September 30, 2026
  • 0 Comments
SEO for Physiotherapists and Chiropractors in the UK

UK demand for chiropractic and physiotherapy SEO is small and uncontested: 70 and 20 monthly searches, both LOW competition. What the September 2026 data shows, why one clinic page cannot serve three practice types, and how the CAP Code limits a chiropractic content plan.

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Two desktop monitors side by side in a bright office, both displaying lines of website code, illustrating a comparison of Shopify and WooCommerce SEO control.
SEO
  • September 23, 2026
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Shopify vs WooCommerce SEO: What Is Actually Different

UK demand runs 12 to 1 in Shopify’s favour, but the SEO differences are structural rather than promotional: URL shape, filter behaviour and how much of the template you control. What changes in practice, and which mistakes each platform makes easy.

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Title card for AiBoost's guide to the 12 signals a GEO audit checks across AI engines, presence sources and site markup.
Generative Engine Optimisation
  • September 14, 2026
  • 0 Comments
What a GEO Audit Checks: The 12 Signals in AiBoost’s Audit Methodology

UK searches for geo audit rose from an 83 to a 130 monthly average in 12 months. The 12 signals AiBoost’s own GEO audit scores, from funnel-stage prompt panels to AI-bot crawlability, explained in full.

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Recruitment consultant reviewing a shortlist across two screens in a UK agency office, illustrating the two audiences of recruitment agency SEO.
SEO
  • September 7, 2026
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Recruitment Agency SEO in the UK: What 430 Monthly Searches and a £5.56 Click Reveal

UK searches for recruitment agency SEO run at 430 a month with LOW competition and a £5.56 click price. We break down the client vs candidate split, the job-board problem and the AI-search angle.

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Plumber working under a kitchen sink with tools laid out, illustrating an AiBoost analysis of SEO search demand for UK plumbing businesses.
Construction & Trades
  • August 28, 2026
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SEO for Plumbers: What 600 UK Monthly Searches and a £3.82 Click Actually Buy

UK plumbers generate roughly 600 monthly searches for SEO help, and a plumber click costs £3.82 against £86.44 for dental. What the cheapest click in our 30-vertical scan means for a one-van business.

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Title card for an AiBoost demand-side analysis of the UK law firm SEO market, built from 1,240 monthly searches and CPC data.
SEO
  • August 12, 2026
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Law Firm SEO: What 1,240 Monthly UK Searches Reveal About How Clients Find Solicitors

UK law firms run about 1,240 searches a month for SEO services across six phrasings, and advertisers pay £26.91 a click for the lead term. We break down what the demand data says about winning legal clients.

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UK AI SEO companies landscape map cover showing five vendor archetypes.
Generative Engine Optimisation
  • July 31, 2026
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AI SEO Companies in the UK: A Vendor-Agnostic Landscape Map of 5 Archetypes

The UK AI SEO market sorts into five vendor archetypes, each with a strength and a blind spot. A vendor-agnostic buyer’s map, with the axes and proof questions to place any firm.

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Perplexity versus ChatGPT citation algorithm cover for UK queries in 2026.
AI and Tech Shift
  • July 20, 2026
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How Perplexity’s Citation Algorithm Differs From ChatGPT’s for UK Queries

ChatGPT and Perplexity share only about 11% of cited domains. Three levers, retrieval, recency and source-type, explain why the same UK query returns different sources.

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Performance marketing metrics for the AI-traffic era cover for AiBoost
Ai Marketing
  • July 6, 2026
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The Performance Marketing Agency in the AI-Traffic Era: 3 Metrics That Replace CPM and CPL

CPM, CPC and CPL cannot see the value of an AI citation. Here are three new performance metrics, cost per citation, citation share of voice and citation-influenced pipeline.

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