Optimising for ChatGPT Search: 12 Evidence-Based Tactics Ranked by Citation Lift
Most ChatGPT SEO advice treats every tactic as equal. This playbook ranks 12 tactics by the effect size each one showed in a published study or controlled test.
The Knowledge-Graph Entity-Gap Audit: A 7-Step Method to Find What AI Engines Cannot See
AI engines reason over entities, not keywords. This 7-step audit compares your content to a Wikidata or Google Knowledge Graph snapshot to find the entities you are missing.
10 On-Page Changes Ranked by Citation Lift: A 4-Week UK Micro-Experiment
We took 10 UK pages, applied one isolated change each, and measured citation rate after 4 weeks. Direct-answer block lifted +19pp; meta-description rewrites produced 0pp. Full ranked list with implementation time.
The UK AI Marketing Agency 4-Quadrant Map: Where 50 Firms Cluster
We mapped 50 UK AI marketing agencies on a 4-quadrant grid: strategy vs technical operations, creative vs analytical. 34 cluster in strategic-analytical; only 3 sit in the technical-creative white space.
The 8-Capability AI SEO Expert Matrix: A 100-Respondent UK Survey
We surveyed 100 self-described AI SEO experts on LinkedIn and scored each against 8 capabilities. The median respondent demonstrated 3.7 of 8. Top decile averaged 6.4; bottom decile 1.8. Full distribution.
The First 30% Rule: A 100-Page UK Test of LLM Citation-Position Bias
We re-tested the Ziptie (2025) finding that 44.2% of LLM citations come from the first 30% of a page, against 100 UK commercial pages. The UK panel pushed the figure to 47.3%. Layout, not just content, governs citation.
UK Family Law Firms in ChatGPT: A 100-Firm, 30-Query Citation Audit
We ran 30 family-law queries against ChatGPT, Perplexity and Gemini, logging every cited domain. Here is the league table of UK family-law firms and what separates the cited from the invisible.
Why ChatGPT Cites Content 33 Percent Fresher Than Google: A Per-Engine Editorial Cadence Calculator
Ahrefs analysed 17 million AI citations and found the average ChatGPT-cited page is 958 days old vs 1,432 days for Google SERP. Here is the three-tier refresh cadence that captures that 33 percent gap, with a worked example for a 50-page UK service site.
What an AI SEO Consultant Does That a Traditional SEO Consultant Cannot
Your SEO consultant got you to page one. Your organic traffic is healthy. Your blog ranks for competitive keywords. And yet, when your best prospects ask.
What to Expect in Your First 90 Days with a ChatGPT SEO Agency
You have signed with a chatgpt seo agency. The contract is in place, the kickoff call is scheduled, and you are wondering what actually happens next. If.