ChatGPT Ads in the UK: How They Work, Costs and Our First Test
How ChatGPT ads work, how OpenAI bills and targets them, and the real numbers from AiBoost’s UK test: 4,308 impressions, 42 clicks and a £2.08 average cost per click.
How to Get More Google Reviews: A UK Small Business Guide (2026)
The five-step routine for getting more Google reviews, what Google’s policy and UK law ban since April 2025, how to handle bad reviews, and why reviews now feed AI search as well as Maps.
Ecommerce Conversion Rate Optimisation: Fix the Checkout Before Buying More Traffic
UK businesses research how to buy traffic roughly sixteen times more often than how to convert it, while Baymard Institute puts the average documented cart abandonment rate at 70.22%. Where the addressable losses sit, and why conversion work comes before the next budget increase.
AI in Google Ads: Which Automations Improve Results, and Which Just Hide the Data
Smart Bidding, Performance Max, AI Max for Search and automatic asset generation each trade reporting visibility for a different gain. What Google’s own documentation says each one reports, and what it will never show you.
How to Appear in AI Search Results: The Half-Day Check a UK Business Can Run Itself
Google Search Console now reports AI Overviews and AI Mode impressions for free, and UK site owners saw it first. Here is the half-day check that shows whether you appear in AI search results, and what the free report leaves out.
Facebook Ads for Roofers and Landscapers: What UK Trades Actually Pay for a Lead
Trades marketing clicks run $4.63 to $16.08 in the UK, a third of legal prices. Why no published cost-per-lead figure is trustworthy, the seasonality the annual averages hide, and how roofing, landscaping and kitchen fitting each need a different campaign.