Citation volatility measures how much an AI answer’s cited set churns week to week. Borrowed from finance, it tells you whether a query rewards continuous investment or a durable asset.
AI engines weight schema types differently, and markup Google dropped for rich results still earns AI citations. A per-engine schema priority matrix for 2026.
Founder content out-reaches the company page about 7 to 1 and converts far better. Here is the cadence, placement and format that also turn it into an AI citation asset.
Getting an LLM to adopt a new category term runs through two pathways at different speeds. A grounded, evidence-based playbook for AI start-ups, with a 60-day measurement method.
AI engines disagree with each other and with themselves. A cross-engine consistency audit scores three dimensions across 50 UK queries to separate durable positions from noise.
Mentions and citations are different events in AI search, and in 2026 they diverged. Semrush found 62% of AI citations never name the brand. The gap tells you what to fix.
Citation half-life measures how long a page holds its AI citation share before it halves. It differs by industry: regulated UK verticals hold longer, SaaS decays fastest.
Early-stage marketing is won by rhythm, not big launches. Here are 50 recurring marketing cadences for an AI start-up’s first year, grouped by category and frequency.
Most AI SEO contracts pay for activity, not outcomes. These five KPI clauses, plus a refund-trigger template, tie the fee to citation share, freshness and schema coverage.
Retainer, project and outcome-based pricing each suit a different GEO engagement. Here is how the three models work, what they cost to run, and when each one fits.