The AI Visibility Audit Methodology: A 10-Step Framework Any Agency Can Copy
A repeatable 10-step method for auditing how visible a site is across ChatGPT, Perplexity and Gemini, with a query template, a scoring rubric and a worked scorecard.
The AI SEO Consultant Case-File Template: 6 Proof Points Every Credible Report Must Show
Most AI SEO case studies prove nothing. This template sets out the six proof points a credible case file must contain, from baseline data to an attribution method.
How to Rank in ChatGPT: A 2026 Guide
Ranking in ChatGPT means being cited inside its answers, not holding a link. Here are the seven proven GEO tactics that lift AI citations, with the research.
Generative SEO Test Design: A 6-Step Framework to A/B Test AI Citations Without False Positives
AI citation rates swing day to day, so naive before-and-after tests mislead. Here is a 6-step statistical framework for sample size, control groups and significance.
5 RFP Questions That Filter Out Fraudulent UK AI SEO Agencies
We assessed 23 UK AI SEO and GEO agencies against a 5-question RFP filter testing non-fakeable capabilities. Only 6 passed all five. The filter cuts a typical long-list by two-thirds.
14 ChatGPT Ranking Factors With Confidence Scores: Q1 2026 Prompt-Leak Evidence
We synthesised public ChatGPT prompt-leak reporting, peer-reviewed retrieval research and our 50-query AiBoost behaviour test into a single 14-factor map with confidence scores. 5 high-confidence, 6 medium, 3 low.
GEO vs SEO: A 12-Signal Transferability Map Backed by 2024-2026 Data
We mapped 12 ranking signals against classic SEO and generative engine optimisation. 5 transfer cleanly, 4 do not, and 3 flip. Anchored to Ahrefs 2025, Profound 2025, arXiv 2024 and AiBoost UK panels.
ChatGPT Browsing Cites Schema-Marked Pages 2.4x More: A Controlled UK A/B Test
We A/B tested two identical UK pages, one with FAQPage and Article schema, one without, across 30 buyer-intent prompts on ChatGPT browsing mode. The schema variant was cited 2.35x more often. Full ablation data.
50 UK Service Firms in ChatGPT: The First Cross-Sector AI Visibility Benchmark
We tested 50 UK service firms across law, healthcare, accountancy, SaaS and construction against 60 prompts on ChatGPT, Perplexity and Gemini. SaaS led the league; construction posted zero citations. Full benchmark data.
Citation Share Is the New Ranking Position: A KPI Framework for AI-Driven Traffic
AI Overview citations from top-10 ranking pages collapsed from 76 percent to 38 percent in 7 months (Ahrefs, March 2026). Microsoft just shipped citation share as a Bing Webmaster Tools metric. Here is the three-metric KPI framework that replaces rank position for AI traffic.