How Google AI Mode chooses its sources, what Google says it takes to be cited, how to track it in Search Console, and what our own data shows: 43% of our top-10 impressions came from conversational queries.
How ChatGPT ads work, how OpenAI bills and targets them, and the real numbers from AiBoost’s UK test: 4,308 impressions, 42 clicks and a £2.08 average cost per click.
The five-step routine for getting more Google reviews, what Google’s policy and UK law ban since April 2025, how to handle bad reviews, and why reviews now feed AI search as well as Maps.
UK businesses research how to buy traffic roughly sixteen times more often than how to convert it, while Baymard Institute puts the average documented cart abandonment rate at 70.22%. Where the addressable losses sit, and why conversion work comes before the next budget increase.
Smart Bidding, Performance Max, AI Max for Search and automatic asset generation each trade reporting visibility for a different gain. What Google’s own documentation says each one reports, and what it will never show you.
Google Search Console now reports AI Overviews and AI Mode impressions for free, and UK site owners saw it first. Here is the half-day check that shows whether you appear in AI search results, and what the free report leaves out.
UK dental paid search clears at $19.07 a click with LOW advertiser competition, and Meta is less contested still. What the September 2026 Google Ads data shows, and the GDC and CAP rules that decide what your ad and landing page may say.
UK legal PPC clears at $36.70 a click inside a $22.26 to $40.31 bid range, and the headline search volume is carried by a single month. What the September 2026 Google Ads data shows, and the five places legal ad budgets leak.
ecommerce ppc agency carries a £68.17 CPC in the UK, the highest of the 48 keywords AiBoost priced on 12 September 2026. That is the cost of buying a retail client, not a customer. What the bid range says, and where ecommerce budget actually leaks.
The UK ecommerce SEO research cluster runs at roughly 380 searches a month and every term in it is rated LOW competition, while the head term costs £56.42 a click. Why the product page is the right place to start, and the technical failures that hold catalogues back.
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