Citation half-life measures how long a page holds its AI citation share before it halves. It differs by industry: regulated UK verticals hold longer, SaaS decays fastest.
Early-stage marketing is won by rhythm, not big launches. Here are 50 recurring marketing cadences for an AI start-up’s first year, grouped by category and frequency.
Most AI SEO contracts pay for activity, not outcomes. These five KPI clauses, plus a refund-trigger template, tie the fee to citation share, freshness and schema coverage.
Retainer, project and outcome-based pricing each suit a different GEO engagement. Here is how the three models work, what they cost to run, and when each one fits.
Answer engine optimisation and generative engine optimisation began as different disciplines and have converged. Here is the real distinction in 2026 and how to spot a mis-sell.
A repeatable 10-step method for auditing how visible a site is across ChatGPT, Perplexity and Gemini, with a query template, a scoring rubric and a worked scorecard.
Most AI SEO case studies prove nothing. This template sets out the six proof points a credible case file must contain, from baseline data to an attribution method.
Ranking in ChatGPT means being cited inside its answers, not holding a link. Here are the seven proven GEO tactics that lift AI citations, with the research.
AI citation rates swing day to day, so naive before-and-after tests mislead. Here is a 6-step statistical framework for sample size, control groups and significance.
We assessed 23 UK AI SEO and GEO agencies against a 5-question RFP filter testing non-fakeable capabilities. Only 6 passed all five. The filter cuts a typical long-list by two-thirds.