Generative search has fundamentally changed the way users find information. Instead of offering a list of links, AI search engines summarise content, answer questions and cite sources directly within the interface. As a result, traditional content habits — writing long, persuasion‑heavy articles that rank for keywords — no longer guarantee visibility. Training in‑house teams to […]
In the traditional search era, public relations (PR) and search‑engine optimisation (SEO) were adjacent disciplines: PR generated coverage and backlinks to drive awareness, while SEO optimised on‑site content and technical factors to capture traffic. Generative search changes this relationship. AI answers rely heavily on third‑party sources, so the lines between PR and SEO are collapsing. […]
Search engines now act like trusted counsellors instead of link collections: they interpret huge corpora of information, make decisions about what is credible and summarise it into natural‑language answers. Analysts estimate that more than two billion people view AI‑generated search overviews each month and, by late 2025, AI search has become a communication touchpoint for around […]
Search is evolving. Traditional SEO still matters, but large‑language‑model (LLM) assistants such as Google’s AI Overviews and ChatGPT now answer queries directly. These generative engines draw on a mix of owned content, earned coverage and community signals, so simply ranking well on Google is no longer enough. In response, organisations are moving from channel‑specific optimisation […]
The term “AI SEO expert” began trending as AI‑assisted tools proliferated. While generative AI can help with drafts, keyword suggestions or summarising information, labelling a practitioner an AI SEO expert simply because they can use ChatGPT is misleading. Clients risk hiring someone who is adept at prompting AI tools but lacks the deep understanding of how search […]
he rise of generative AI has created a wave of new labels in the marketing world. Within months of ChatGPT’s public debut, agencies rebranded themselves as “ChatGPT SEO experts” or “AI visibility specialists”. Some promised to “dominate AI search” for five‑figure retainers. The hype has been fuelled by headlines about the “death of SEO” and […]
Over the past two years the search landscape has splintered. Traditional search engines continue to drive billions of visits, but answer engines like Google’s AI Overviews, ChatGPT, Bing Copilot and Perplexity summarise information for users without requiring clicks. The rise of these generative engines has spawned a new label—“AI SEO agency”—which often confuses decision‑makers. Some marketers […]
Search behaviour is changing quickly. Traditional search‑engine optimisation (SEO) still underpins online visibility, but generative search systems like Google’s AI Overviews, Perplexity and ChatGPT now assemble answers and recommendations directly from the web. This shift has prompted a wave of agencies that claim to offer “AI SEO” or generative engine optimisation (GEO) services. Many of […]
As search evolves from lists of links to single AI‑generated answers, internal linking takes on new significance. In traditional SEO, linking pages together helped users and crawlers navigate a website and distribute PageRank. In the generative engine optimization (GEO) era—where answer engines synthesise information rather than simply rank pages—internal links tell AI systems how your […]
The shift from blue‑link search results to AI‑generated answers has turned the old debate over content length on its head. In traditional search, long‑form articles were praised for ranking potential, while bite‑sized posts were favoured for capturing attention on social media. Today, answer engines and chatbots extract information directly from web pages and synthesize it […]