UK searches for ai visibility doubled to a 243 monthly average in 12 months. AiBoost’s free 5-step method to check whether ChatGPT, Perplexity and Gemini know your brand, with prompt templates by funnel stage.
AI engines disagree with each other and with themselves. A cross-engine consistency audit scores three dimensions across 50 UK queries to separate durable positions from noise.
ChatGPT and Perplexity share only about 11% of cited domains. Three levers, retrieval, recency and source-type, explain why the same UK query returns different sources.
Perplexity leans on primary and news sources; ChatGPT leans on Wikipedia and reference sites. Here is what the published data shows and two publishing playbooks that follow from it.
We tested 50 UK service firms across law, healthcare, accountancy, SaaS and construction against 60 prompts on ChatGPT, Perplexity and Gemini. SaaS led the league; construction posted zero citations. Full benchmark data.
We re-tested the Ziptie (2025) finding that 44.2% of LLM citations come from the first 30% of a page, against 100 UK commercial pages. The UK panel pushed the figure to 47.3%. Layout, not just content, governs citation.
We ran 30 family-law queries against ChatGPT, Perplexity and Gemini, logging every cited domain. Here is the league table of UK family-law firms and what separates the cited from the invisible.
AI Overview citations from top-10 ranking pages collapsed from 76 percent to 38 percent in 7 months (Ahrefs, March 2026). Microsoft just shipped citation share as a Bing Webmaster Tools metric. Here is the three-metric KPI framework that replaces rank position for AI traffic.
Ahrefs analysed 17 million AI citations and found the average ChatGPT-cited page is 958 days old vs 1,432 days for Google SERP. Here is the three-tier refresh cadence that captures that 33 percent gap, with a worked example for a 50-page UK service site.
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