
ChatGPT Ads in the UK: How They Work, Costs and Our First Test
How ChatGPT ads work, how OpenAI bills and targets them, and the real numbers from AiBoost’s UK test: 4,308 impressions, 42 clicks and a £2.08 average cost per click.

How ChatGPT ads work, how OpenAI bills and targets them, and the real numbers from AiBoost’s UK test: 4,308 impressions, 42 clicks and a £2.08 average cost per click.

UK businesses research how to buy traffic roughly sixteen times more often than how to convert it, while Baymard Institute puts the average documented cart abandonment rate at 70.22%. Where the addressable losses sit, and why conversion work comes before the next budget increase.

Smart Bidding, Performance Max, AI Max for Search and automatic asset generation each trade reporting visibility for a different gain. What Google’s own documentation says each one reports, and what it will never show you.

Trades marketing clicks run $4.63 to $16.08 in the UK, a third of legal prices. Why no published cost-per-lead figure is trustworthy, the seasonality the annual averages hide, and how roofing, landscaping and kitchen fitting each need a different campaign.

UK dental paid search clears at $19.07 a click with LOW advertiser competition, and Meta is less contested still. What the September 2026 Google Ads data shows, and the GDC and CAP rules that decide what your ad and landing page may say.

UK legal PPC clears at $36.70 a click inside a $22.26 to $40.31 bid range, and the headline search volume is carried by a single month. What the September 2026 Google Ads data shows, and the five places legal ad budgets leak.

ecommerce ppc agency carries a £68.17 CPC in the UK, the highest of the 48 keywords AiBoost priced on 12 September 2026. That is the cost of buying a retail client, not a customer. What the bid range says, and where ecommerce budget actually leaks.

There is no list price for Facebook ads. We analysed 1,660 monthly UK cost searches and real DataForSEO click prices to show what Meta advertising costs UK SMEs in 2026 and when it beats Google.

Measured UK CPCs run from £3.82 on plumber keywords to £86.44 on dental SEO. We compute what £500, £1,500 and £5,000 a month buy at real CPCs and how to read agency fee structures.
Is SEO worth it for a small business in 2026? Yes, for most. Here is what it delivers, what it costs in the UK, how to judge payback, and when paid ads are the better first move.
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