We tested 50 UK service firms across law, healthcare, accountancy, SaaS and construction against 60 prompts on ChatGPT, Perplexity and Gemini. SaaS led the league; construction posted zero citations. Full benchmark data.
We re-tested the Ziptie (2025) finding that 44.2% of LLM citations come from the first 30% of a page, against 100 UK commercial pages. The UK panel pushed the figure to 47.3%. Layout, not just content, governs citation.
We ran 30 family-law queries against ChatGPT, Perplexity and Gemini, logging every cited domain. Here is the league table of UK family-law firms and what separates the cited from the invisible.
AI Overview citations from top-10 ranking pages collapsed from 76 percent to 38 percent in 7 months (Ahrefs, March 2026). Microsoft just shipped citation share as a Bing Webmaster Tools metric. Here is the three-metric KPI framework that replaces rank position for AI traffic.
Ahrefs analysed 17 million AI citations and found the average ChatGPT-cited page is 958 days old vs 1,432 days for Google SERP. Here is the three-tier refresh cadence that captures that 33 percent gap, with a worked example for a 50-page UK service site.
You have decided to work with an ai seo consultant. The contract is signed. Now the quality of what happens next depends largely on you. The briefing is.