Founder-Led Content for AI Start-ups: When, How Often and Where to Publish
Founder content out-reaches the company page about 7 to 1 and converts far better. Here is the cadence, placement and format that also turn it into an AI citation asset.
AI Start-up Category Creation: The Language Conventions LLMs Actually Adopt
Getting an LLM to adopt a new category term runs through two pathways at different speeds. A grounded, evidence-based playbook for AI start-ups, with a 60-day measurement method.
The Cross-Engine Consistency Audit: 50 UK Queries Across ChatGPT, Perplexity and Gemini
AI engines disagree with each other and with themselves. A cross-engine consistency audit scores three dimensions across 50 UK queries to separate durable positions from noise.
How Perplexity’s Citation Algorithm Differs From ChatGPT’s for UK Queries
ChatGPT and Perplexity share only about 11% of cited domains. Three levers, retrieval, recency and source-type, explain why the same UK query returns different sources.
Brand Mention Frequency vs Citation Frequency: The 2026 AI Search Divergence
Mentions and citations are different events in AI search, and in 2026 they diverged. Semrush found 62% of AI citations never name the brand. The gap tells you what to fix.
Citation Half-Life by Industry: How Fast UK Law, Healthcare and SaaS Citations Decay
Citation half-life measures how long a page holds its AI citation share before it halves. It differs by industry: regulated UK verticals hold longer, SaaS decays fastest.
The AI Start-up GTM Playbook: 50 Marketing Cadences That Run the First Year
Early-stage marketing is won by rhythm, not big launches. Here are 50 recurring marketing cadences for an AI start-up’s first year, grouped by category and frequency.
The Performance Marketing Agency in the AI-Traffic Era: 3 Metrics That Replace CPM and CPL
CPM, CPC and CPL cannot see the value of an AI citation. Here are three new performance metrics, cost per citation, citation share of voice and citation-influenced pipeline.
ROI Accountability: 5 KPI Clauses to Write Into an AI SEO Contract, With a Refund Trigger
Most AI SEO contracts pay for activity, not outcomes. These five KPI clauses, plus a refund-trigger template, tie the fee to citation share, freshness and schema coverage.
The 3-Layer Content Brief: Writing for Google Rank and AI Citation at Once
A single content brief can optimise for Google ranking, AI retrieval and AI citation at the same time. Here is the three-layer template, with the checklist for each layer.