UK businesses research how to buy traffic roughly sixteen times more often than how to convert it, while Baymard Institute puts the average documented cart abandonment rate at 70.22%. Where the addressable losses sit, and why conversion work comes before the next budget increase.
Smart Bidding, Performance Max, AI Max for Search and automatic asset generation each trade reporting visibility for a different gain. What Google’s own documentation says each one reports, and what it will never show you.
Google Search Console now reports AI Overviews and AI Mode impressions for free, and UK site owners saw it first. Here is the half-day check that shows whether you appear in AI search results, and what the free report leaves out.
Trades marketing clicks run $4.63 to $16.08 in the UK, a third of legal prices. Why no published cost-per-lead figure is trustworthy, the seasonality the annual averages hide, and how roofing, landscaping and kitchen fitting each need a different campaign.
UK demand for chiropractic and physiotherapy SEO is small and uncontested: 70 and 20 monthly searches, both LOW competition. What the September 2026 data shows, why one clinic page cannot serve three practice types, and how the CAP Code limits a chiropractic content plan.
UK dental paid search clears at $19.07 a click with LOW advertiser competition, and Meta is less contested still. What the September 2026 Google Ads data shows, and the GDC and CAP rules that decide what your ad and landing page may say.
UK legal PPC clears at $36.70 a click inside a $22.26 to $40.31 bid range, and the headline search volume is carried by a single month. What the September 2026 Google Ads data shows, and the five places legal ad budgets leak.
ecommerce ppc agency carries a £68.17 CPC in the UK, the highest of the 48 keywords AiBoost priced on 12 September 2026. That is the cost of buying a retail client, not a customer. What the bid range says, and where ecommerce budget actually leaks.
UK electricians generate around 260 monthly searches for SEO help, and an electrician click costs £13.78 against £3.82 for plumbers. What that 3.6x gap says about job values and where the organic payback sits.
UK searches for recruitment agency SEO run at 430 a month with LOW competition and a £5.56 click price. We break down the client vs candidate split, the job-board problem and the AI-search angle.
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